RRRadha R.
Fractional CMO | Creative Strategist | Head of Growth | Viral Growth & Content Strategy | 𝗧𝗼𝗽-𝗧𝗶𝗲𝗿 𝗠𝗲𝘁𝗮, 𝗧𝗶𝗸𝗧𝗼𝗸 & 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗔𝗱𝘀 | 𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗵𝗼𝗽 & 𝗨𝗚𝗖 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 | Sales Funnels & Lead Gen
Total earned
$8.4K
lifetime, as published
Jobs
11
contracts to date
Hours
166
billed hourly
Job Success
100%
JSS
Hourly rate
$35–$45/hr
min. project None
Index Score
55
#5728 overall
Insights
How these are computed- Run-rate, measured
- pending
- Needs two observations at least 14 days apart. Our next read of this page turns this on. Nothing is extrapolated from a single contract.
- Lifetime pace
- $3.8K/yr estimate
- Lifetime earnings divided by years on Upwork. A floor on historical pace, not a forecast.
- Earnings per job
- $761
- Average contract value to date.
- Recent earnings, per Upwork
- $2.0K
- The "recent" figure Upwork attaches to the directory card, with 51 recent hours. Upwork does not publish the window, so it is shown as its number, not ours.
- Realised hourly
- $50/hr
- Total earned over billed hours. Fixed-price work inflates it; compare with the rate card.
Index Score breakdown54.9/100
Scale 22.4/40Quality 20/20Trust 0/15Momentum 9/15Team 3.5/10
Observation history
Every read of the public page. Last observed Oct 30, 2026 (live read).
| Observed | Earned | Δ | Jobs | JSS |
|---|---|---|---|---|
| Oct 30, 2026 | $8.4K | 11 | 100% |
One observation so far. The index re-reads every page on a rolling schedule; claimed pages are read weekly.
About
Whether you need a performance-driven Media Buyer & Creative Strategist to scale Meta and TikTok ads, a Virality Expert to grow a personal brand or run TikTok affiliate/UGC campaigns, or a Fractional CMO to architect growth for a business —I build systems that convert attention into revenue. Over the past year, I have managed $1.2M to $1.5M in paid ad spend on Meta and TikTok, generated over 1 billion aggregate organic views, and scaled personal brands past 6- and 7-figure milestones. 📈 Key Results & Proven Track Record 💥 Paid Social & Media Buying (Meta & TikTok Ads): Rebuilt creative for a $3.6M/year health and wellness brand using viral ad psychology, lifting account ROAS from 1.7 to 5.2 on $50K spend in 2 weeks. Oversaw $250K–$300K ad spend for a $1M/month skincare brand at a 3.5 ROAS. 💥 Personal Brands & Coaching: Took an online business coach who had been stuck at 1,500 followers for nearly 2 years to 170,000+ followers in 4 months (20M+ views), directly closing $435,000 in coaching revenue. 💥 Paid Lead Generation: Cut paid Cost Per Lead (CPL) from ~$50 down to $2–$3 at campaign peak ($5–$8 scaled average) while expanding event sign-ups from 25 to 300+. 💥 Instagram / TikTok Virality, Affiliate & UGC: Scaled a brand from 30 to 50,000+ TikTok & 300 to 45,000+ Instagram followers in 3 weeks, directly generating a $100K+ B2B partnership. Built creator networks sourcing UGC from $15–$100 per video. 💥 Hybrid Product Launch & Direct Response: Built an organic-to-paid ad flywheel generating 190K organic single-video views, then converted it into Meta ads yielding 11,000 new IG followers, 250,000+ conversions, and an $0.11 Cost-Per-Conversion. 🧠 Core Expertise Across Services ⚡ Paid Media Buying & Creative Strategy (Meta, TikTok, Google, YouTube & Pinterest Ads): Full-funnel ad account management, angle research, scriptwriting, CAC reduction & ROAS scaling, VSLs, and direct-response ad copy. ⚡ Fractional CMO & Growth Leadership (B2B, SaaS, Services, E-com): Marketing positioning, acquisition architecture, CAC/LTV optimization, offer creation, and cross-functional team direction. ⚡ TikTok Affiliate, UGC & Creator-Led Growth: Building affiliate recruitment engines, briefing UGC networks, sourcing creator talent, and directing on-camera execution. ⚡ Organic Virality & Personal Branding (Founders, Coaches, Creators): Short-form and long-form video strategy (TikTok, Reels, Shorts, YouTube), trained on frameworks that generated 60B+ views that I invested over $87K into, and organic-to-paid retention funnels. 🤝 How We Can Work Together 1️⃣ Paid Ads & Creative Strategy (Meta, TikTok, Google, Pinterest) 2️⃣ Fractional CMO / Head of Growth (SaaS, B2B, B2C, DTC) 3️⃣ Organic Virality & Creator Engines (Personal brands & TikTok Shop UGC) Ready to scale your paid ads, build a viral creator engine, or hire a Fractional CMO? 📩 Click Invite to Job or Send Message to discuss your growth goals.Read more
Skills
Facebook Ads ManagerEcommerce MarketingTikTok MarketingDigital MarketingContent StrategyLead GenerationMedia BuyingAffiliate MarketingSocial Media StrategyScriptwritingViral MarketingInfluencer MarketingGrowth StrategyPersonal BrandingCreative Strategy
Agency facts
- Team size
- 2-10
- Teams on Upwork
- 1
- Founded
- —
- Member since
- Aug 2024
- Last contract
- Sep 2026
- Owner
- Radha R.
- Client focus
- Large business, Medium business, Very small business, Small business
- Members in
- Canada
- Languages
- —
Agencies in the same categories
Share this ranking
Radha R. is #11171 of 25,139 Upwork agencies. Post the card, or share the link and the card comes with it.
Live badge for your site
<a href="https://www.upworkinsights.com/agencies/1827886949405711349"><img src="https://www.upworkinsights.com/badge/1827886949405711349" alt="Radha R. on Upwork Insights" width="360" height="64"></a>
From the makers of this index
Climb this table, on purpose.
Upsight watches every new job in your categories, scores fit against your past wins, drafts the proposal in your voice and submits it from your agency login in minutes, then follows the reply all the way to the contract. The agencies at the top of this index bid early and bid well. That is the whole trick.