Draft Theory
San Francisco based digital marketing agency specializing in digital ad management, lifecycle marketing and marketing analytics.
If this is your agency
#13,106
of 28,921 agencies on Upwork by lifetime earnings, and #259 in Facebook Marketing.
- #13,105CodePlateau$1 ahead
- #13,106Draft Theorythis agency
- #13,107Loyal Web Solutions$1 behind
Total earned
$4.5K
lifetime, as published
Jobs
5
contracts to date
Hours
31
billed hourly
Job Success
Not rated yet
not yet rated
Hourly rate
$50–$70/hr
team range
Index Score
36
#19458 overall
Insights
How these are computed- Run-rate, measured
- pending
- Needs two observations at least 14 days apart. Our next read of this page turns this on. Nothing is extrapolated from a single contract.
- Lifetime pace
- $587/yr estimate
- Lifetime earnings divided by years on Upwork. A floor on historical pace, not a forecast.
- Earnings per job
- $909
- Average contract value to date.
- Recent earnings, per Upwork
- $0
- The "recent" figure Upwork attaches to the directory card. Upwork does not publish the window, so it is shown as its number, not ours.
- Realised hourly
- $149/hr
- Total earned over billed hours. Fixed-price work inflates it; compare with the rate card.
Index Score breakdown36.4/100
Scale 20.9/40Quality 10/20Trust 0/15Momentum 3/15Team 2.5/10
Observation history
Every read of the public page. Last observed Oct 30, 2026 (live read).
| Observed | Earned | Δ | Jobs | JSS |
|---|---|---|---|---|
| Oct 30, 2026 | $4.5K | 5 | Not rated |
One observation so far. The index re-reads every page on a rolling schedule; claimed pages are read weekly.
About
Draft Theory is a San Francisco based agency focused on helping clients realize their growth needs. While our team is made up of a diverse range of personalities and skill sets, we all have two things in common: strong tech roots and a passion for making clients smile. At the end of the day, we aim to be more than your digital marketing agency – we want to be your team Our team has three core focuses: 1) Digital advertising - With over $1M in managed spend, you can be assured that we will set up, manage and optimize your Adwords, Facebook, display ads, etc according to today's best practices. 2) Lifecycle Marketing - Our team has 15+ years of combined email experience working with some of the hottest tech companies including The Honest Company, Dollar Shave Club, Calm and Hello Fresh. We help our clients set up new omni-channel platforms as well as squeeze more ROI out of their emails, SMS and push notifications through implementation of best practices. 3) Marketing Analytics - We've been helping companies track and measure what matters to them for over 5 years. Whether it's deploying the analytics software, calculating LTV or running weekly ROI reports, we aim to give you the data you need to make the best decisions for your business.Read more
Skills
Google AdsGoogle AnalyticsEmail DeliverabilityDigital MarketingEmail MarketingFacebookAnalyticsMixpanel
Agency facts
- Team size
- Not published
- Teams on Upwork
- 1
- Founded
- Not published
- Member since
- Jan 2019
- Last contract
- Jun 2019
- Owner
- Jonathan L.
- Client focus
- Not published
- Members in
- United States
- Languages
- Not published
Agencies in the same categories
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Draft Theory is #13106 of 28,921 Upwork agencies. Post the card, or share the link and the card comes with it.
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#13106 overall
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#259 in Facebook Marketing
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#428 in Email Marketing
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#777 in Google Advertising
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#818 in Digital Marketing
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#2140 in United States
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