Martin Lostak
$27,566 → $67,164 in one campaign. Research-first creative strategist built on The Creative Angle Engine: DTC creative strategy that grows contribution margin while ad spend stays flat. 80-page deep dives. Start with a $497 Quick Audit.
If this is your agency
#5,805
of 28,921 agencies on Upwork by lifetime earnings, and #69 in Market Research.
Total earned
$49.5K
lifetime, as published
Jobs
28
contracts to date
Hours
44
billed hourly
Job Success
92%
JSS
Hourly rate
$60/hr
min. project None
Index Score
58
#5755 overall
Insights
How these are computed- Run-rate, measured
- pending
- Needs two observations at least 14 days apart. Our next read of this page turns this on. Nothing is extrapolated from a single contract.
- Lifetime pace
- $22.3K/yr estimate
- Lifetime earnings divided by years on Upwork. A floor on historical pace, not a forecast.
- Earnings per job
- $1.8K
- Average contract value to date.
- Recent earnings, per Upwork
- $9.7K
- The "recent" figure Upwork attaches to the directory card. Upwork does not publish the window, so it is shown as its number, not ours.
- Realised hourly
- $1125/hr
- Total earned over billed hours. Fixed-price work inflates it; compare with the rate card.
Index Score breakdown57.7/100
Scale 26.8/40Quality 18.4/20Trust 0/15Momentum 9/15Team 3.5/10
Observation history
Every read of the public page. Last observed Oct 30, 2026 (live read).
| Observed | Earned | Δ | Jobs | JSS |
|---|---|---|---|---|
| Oct 30, 2026 | $49.5K | 28 | 92% |
One observation so far. The index re-reads every page on a rolling schedule; claimed pages are read weekly.
About
$27,566 → $67,164 in one campaign. Not by making more ads, by finding the right angles first. Creative strategist with 9 years in marketing, 50+ projects, $12M+ managed Meta spend, and 100% Job Success on Upwork. You're spending $50K–$500K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle. You're stuck in the Production-First Trap. Your agency makes ads. Tests them. Most fail. You pay for all of it. Nobody asks why a cold stranger would pick your brand over three competitors in the 1.7 seconds before they scroll past? It's an angle problem, and solving it is exactly what a research-first creative strategist does differently. How The Creative Angle Engine Works: I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production: Phase 1, Research: Competitor creative audit, audience psychology mapping, awareness stages, market sophistication, platform trend analysis. 80-page deep dive. Phase 2, Angle Generation: 6-8 hypotheses ranked by probability of resonance. Phase 3, Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. I can't promise you a ROAS number. What the research changes is which angles get made at all, and how fast you find your control ad. The contribution margin follows from that. Recent Results: - DTC Bath & Body Brand: ROAS 1.8 → 2.75 using creative strategist-led angle identification - DTC Personal Care Brand: hook rate 18% → 34%, CPC €0.70 → €0.36 - DTC Home Décor Brand: peak 6-7X ROAS from one research-backed script + angle alignment - DTC Insole Brand: CPA €18 → €12 contribution margin lift with systematic UGC angle testing - SaaS Launch: 239 trial starts and an account-record 0.7% CTR from 4 winning angles How to Start: Start with the Quick Audit ($497): I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations. Loom walkthrough + written report. 48 hours. Want to go deeper right away? The Full Creative Intelligence Research ($1,300) adds a complete teardown: ad account, competitors, audience psychology. 80-page research doc + 3-5 production-ready briefs. Every dollar you spend on the way in credits 100% toward the next step. I don't do free strategy samples. Any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing. DTC e-commerce brands spending $50K-$500K/mo on Meta. US, NL, and DACH markets. Martin Lostak | The Creative Angle Engine | duckcreative.coRead more
Skills
Marketing StrategyContent CreationLanding Page DesignAd CopyBrand StrategyContent StrategyCopywritingDirect Response CopywritingMarket ResearchCreative StrategyFacebook AdvertisingAudience Research
Agency facts
- Team size
- 2-10
- Teams on Upwork
- 1
- Founded
- Not published
- Member since
- Aug 2024
- Last contract
- Aug 2026
- Owner
- Martin L.
- Client focus
- Very small business, Small business
- Country
- Berlin, Germany
- Languages
- Not published
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Martin Lostak is #5805 of 28,921 Upwork agencies, top 25%. Post the card, or share the link and the card comes with it.
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#5805 overall
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#69 in Market Research
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#119 in Copywriting
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#25 in Germany
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