Page One Formula
Meta & Facebook Ads | Ecommerce Growth, Google Ads & Web Development
If this is your agency
#14,241
of 28,921 agencies on Upwork by lifetime earnings, and #266 in PPC.
- #14,240AnimalTalk&Supplies,LLC Agency$3 ahead
- #14,241Page One Formulathis agency
- #14,242AV Global Solutions$0 behind
Total earned
$3.1K
lifetime, as published
Jobs
8
contracts to date
Hours
32
billed hourly
Job Success
100%
JSS
Hourly rate
$20–$49/hr
min. project $1,000+
Index Score
59
#5430 overall
Insights
How these are computed- Run-rate, measured
- pending
- Needs two observations at least 14 days apart. Our next read of this page turns this on. Nothing is extrapolated from a single contract.
- Lifetime pace
- $2.5K/yr estimate
- Lifetime earnings divided by years on Upwork. A floor on historical pace, not a forecast.
- Earnings per job
- $391
- Average contract value to date.
- Recent earnings, per Upwork
- $1.6K
- The "recent" figure Upwork attaches to the directory card, with 1 recent hours. Upwork does not publish the window, so it is shown as its number, not ours.
- Realised hourly
- $97/hr
- Total earned over billed hours. Fixed-price work inflates it; compare with the rate card.
Index Score breakdown58.5/100
Scale 20/40Quality 20/20Trust 0/15Momentum 12/15Team 6.5/10
Observation history
Every read of the public page. Last observed Oct 30, 2026 (live read).
| Observed | Earned | Δ | Jobs | JSS |
|---|---|---|---|---|
| Oct 30, 2026 | $3.1K | No change | 8 | 100% |
| Oct 29, 2026 | $3.1K | 8 | 100% |
About
Meta & Facebook Ads | Ecommerce Growth, Google Ads & Web Development $50M+ in Meta ad spend managed. $200M+ in tracked revenue. 40+ DTC brands successfully scaled. Page One Formula helps ecommerce brands grow through Meta/Facebook Ads, creative production, and disciplined media buying—with Google Ads and web development supporting the customer journey. Our founder, Michael Wu, built his own ecommerce brands to $20M+ in sales. That operator experience shapes our approach: protect margins, understand cash flow, and build a system for sustainable growth. OUR TEAM’S CAPACITY ➤ $600K–$800K/month in ad spend under management ➤ 500+ static ads produced monthly ➤ 200+ video ads produced monthly ➤ Dedicated strategy, creative, and media buying specialists OUR 3-PART SCALING SYSTEM ① Research We study customer reviews, competitor ads, offers, and buying objections to uncover angles your audience responds to. ② Produce We create statics, UGC, and video built around different hooks, concepts, and offers. Your testing plan reflects your budget and growth stage. ③ Scale Test → Validate → Scale. We monitor campaigns daily, allocate budget to proven winners, and assess ROAS alongside acquisition costs, customer lifetime value, and overall marketing efficiency. SELECTED RESULTS 📈 Functional apparel: $216K spend → $683K ad revenue | 3.2x ROAS 📈 Home tools: $100K spend → $287K ad revenue | 2.9x ROAS 📈 Art & craft: $74K spend → $322K ad revenue | 4.3x ROAS 📈 Lingerie: $50K spend → $411K ad revenue | 8.2x ROAS WHAT’S INCLUDED ✔ Account, tracking, and creative audit ✔ Creative strategy, briefs, and production ✔ Campaign setup, testing, and management ✔ Daily monitoring and optimization ✔ Weekly written reports and monthly strategy calls Michael leads strategy and reviews key decisions, supported by a project manager, media buyers, creative strategist, designers, video editors, and copywriter. AI helps accelerate research, monitoring, and creative production. Our specialists review the work and make the decisions. SUPPORTING SERVICES • Google Ads: Search, Shopping, and Performance Max management to capture purchase intent. • Web development: Shopify stores, ecommerce websites, and landing pages built to convert. • Tracking: Conversion tracking audits and implementation for reliable measurement. WHO WE WORK WITH Ecommerce and DTC brands spending $10K–$300K/month on Meta—or preparing to—with the margins and operational capacity to support paid growth. Meta Ads retainers start at $2,000/month, tiered by ad spend and scope. Google Ads and web development are scoped separately. Message us with your store URL, recent monthly revenue, and current monthly Meta spend for a free Meta Ads account audit, normally completed within 2 business days once access is provided. Meta Business Portfolio ID: 200949090737131Read more
Skills
Marketing StrategyConversion Rate OptimizationEcommerce MarketingGoogle AnalyticsGoogle Tag ManagerShopifySearch Engine OptimizationGoogle AdsWordPressLead GenerationAmazon PPCEcommerce SEOSocial Media AdvertisingPay Per Click AdvertisingFacebook Advertising
Agency facts
- Team size
- 11-50
- Teams on Upwork
- 1
- Founded
- Not published
- Member since
- Jul 2025
- Last contract
- Oct 2026
- Owner
- Michael W.
- Client focus
- Medium business, Very small business, Small business
- Members in
- Canada
- Languages
- Not published
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Page One Formula is #14241 of 28,921 Upwork agencies. Post the card, or share the link and the card comes with it.
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#14241 overall
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#266 in PPC
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#845 in Google Advertising
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#925 in Lead Generation
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#1550 in SEO
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#1994 in Shopify Development
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#3655 in Wordpress Development
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#266 in Canada
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