Upwork rates 2026: what freelancers and agencies charge
What the 2026 numbers say
- The median Upwork freelancer with $10K+ in earnings advertises $30/hr, across 47,795 public profiles.
- The best-paid skills are Startup Consultants ($80/hr), Ad Copy Professionals ($60/hr), Consultants ($60/hr); the lowest are Prospect Lists Professionals ($7/hr), Data Collection Specialists ($8/hr), Verification Specialists ($9/hr).
- Location matters: the median is $65/hr for freelancers in the United States and $13/hr in Nicaragua, 5.0× apart.
- Agencies quote a lower floor: the median published starting rate across 29,532 agencies is $20/hr, led by Robotics at $40/hr.
- Earnings are concentrated: 58% of agencies have earned under $10K on Upwork, while the top 1% have each earned $1.96M or more.
- Only 10% of agencies hold a Top Rated or Top Rated Plus badge.
Freelancer rates by skill
Median advertised hourly rate, skills with 100+ profiles. Each links to its full breakdown by country and track record.
Highest
- Startup Consultants$80/hr · 100 profiles
- Ad Copy Professionals$60/hr · 184 profiles
- Consultants$60/hr · 116 profiles
- Business Coaches$60/hr · 115 profiles
- Fractional CFOs$55/hr · 148 profiles
- Adobe Creative Cloud Professionals$55/hr · 126 profiles
- Business Consultants$50/hr · 333 profiles
- Business Planners$50/hr · 304 profiles
- Art Directors$50/hr · 255 profiles
- Brand Consultants$50/hr · 249 profiles
- BigQuery Developers$50/hr · 237 profiles
- A/B Testing Specialists$50/hr · 154 profiles
- Big Data Engineers$50/hr · 145 profiles
- Business Plan Or Pitch Freelancers$50/hr · 143 profiles
- Apache Spark Engineers$50/hr · 116 profiles
Lowest
- Prospect Lists Professionals$7/hr · 111 profiles
- Data Collection Specialists$8/hr · 136 profiles
- Verification Specialists$9/hr · 103 profiles
- Order Processing Specialists$10/hr · 101 profiles
- Product Listing Writers$10/hr · 154 profiles
- Web Researchers$10/hr · 248 profiles
- Web Miners$10/hr · 275 profiles
- Chat Support Specialists$12/hr · 288 profiles
- Phone Support Agents$12/hr · 137 profiles
- Scheduling Professionals$12/hr · 152 profiles
- Typists$12/hr · 158 profiles
- BPO Call Center Specialists$12/hr · 169 profiles
- Google Docs Experts$12/hr · 213 profiles
- Medical Mastermind Medical Billers Services$12/hr · 265 profiles
- Email Handlers$12/hr · 371 profiles
Freelancer rates by country
Median advertised hourly rate, countries with 100+ profiles, highest first.
- United States$65/hr · 7,154 profiles
- United Kingdom$50/hr · 1,193 profiles
- Australia$50/hr · 504 profiles
- Germany$50/hr · 470 profiles
- Netherlands$50/hr · 189 profiles
- New Zealand$50/hr · 122 profiles
- Israel$50/hr · 111 profiles
- Canada$45/hr · 1,166 profiles
- Estonia$45/hr · 108 profiles
- Sweden$45/hr · 101 profiles
- France$45/hr · 332 profiles
- Poland$40/hr · 681 profiles
- Turkey$40/hr · 663 profiles
- Spain$40/hr · 639 profiles
- Romania$40/hr · 450 profiles
- Georgia$40/hr · 347 profiles
- Portugal$40/hr · 342 profiles
- Croatia$40/hr · 192 profiles
- Ireland$40/hr · 131 profiles
- Japan$40/hr · 129 profiles
- United Arab Emirates$40/hr · 389 profiles
- Italy$35/hr · 335 profiles
- Ukraine$35/hr · 2,660 profiles
- Serbia$35/hr · 738 profiles
- Armenia$35/hr · 514 profiles
- South Africa$35/hr · 388 profiles
- Bulgaria$35/hr · 265 profiles
- Greece$35/hr · 213 profiles
- Hungary$35/hr · 196 profiles
- Kazakhstan$35/hr · 187 profiles
- Czech Republic$35/hr · 106 profiles
- Lebanon$35/hr · 103 profiles
- North Macedonia$35/hr · 108 profiles
- Argentina$35/hr · 665 profiles
- Egypt$30/hr · 828 profiles
- Brazil$30/hr · 608 profiles
- Mexico$30/hr · 449 profiles
- China$30/hr · 306 profiles
- Morocco$30/hr · 288 profiles
- Nepal$30/hr · 252 profiles
- Tunisia$30/hr · 206 profiles
- Albania$30/hr · 204 profiles
- Bosnia and Herzegovina$30/hr · 168 profiles
- Moldova$30/hr · 156 profiles
- Thailand$30/hr · 154 profiles
- Peru$30/hr · 133 profiles
- Malaysia$30/hr · 192 profiles
- Palestinian Territories$30/hr · 110 profiles
- Nigeria$25/hr · 660 profiles
- Vietnam$25/hr · 587 profiles
- Colombia$25/hr · 472 profiles
- Macedonia$25/hr · 215 profiles
- Algeria$25/hr · 125 profiles
- Ecuador$25/hr · 113 profiles
- Pakistan$25/hr · 4,189 profiles
- Indonesia$20/hr · 579 profiles
- Kenya$20/hr · 456 profiles
- Sri Lanka$20/hr · 293 profiles
- India$20/hr · 6,072 profiles
- Venezuela$20/hr · 379 profiles
- Ethiopia$20/hr · 164 profiles
- Bangladesh$18/hr · 1,268 profiles
- Philippines$15/hr · 3,401 profiles
- Jamaica$15/hr · 143 profiles
- Nicaragua$13/hr · 116 profiles
Agency starting rates by category
The low end of each agency's published hourly range, median per category with 50+ agencies.
Highest
- Robotics$40/hr · 74 agencies
- Legal Outsourcing$40/hr · 80 agencies
- PR$35/hr · 84 agencies
- Digital Design$30/hr · 144 agencies
- UX$30/hr · 1,054 agencies
- Branding$30/hr · 823 agencies
- Product Design$30/hr · 651 agencies
- Video Production$30/hr · 449 agencies
- Cloud Consulting$30/hr · 398 agencies
- Advertising$30/hr · 258 agencies
Lowest
- Fulfillment$7/hr · 78 agencies
- BPO$7/hr · 224 agencies
- Telemarketing$7/hr · 496 agencies
- Call Center$8/hr · 224 agencies
- Virtual Assistant$8/hr · 930 agencies
- Lead Generation$8/hr · 2,056 agencies
- Reputation Management$10/hr · 100 agencies
- Inbound Marketing$12/hr · 115 agencies
- Accounting$12/hr · 351 agencies
- Bookkeeping$13/hr · 853 agencies
How this was measured
Every rate is the hourly rate printed on a public Upwork page, read by Upwork Insights. Freelancer figures cover profiles with $10,000 or more in public lifetime earnings, so new profiles are not in the sample; agency figures use the low end of each agency's published range. Medians, not averages, so a few very high rates do not pull the figure. Full definitions are on the methodology page. Upwork Insights is independent and not affiliated with Upwork Inc.
How to cite
Upwork Insights, "Upwork rates 2026: what freelancers and agencies charge", upworkinsights.com/reports/upwork-rates-2026, index of Nov 14, 2026
Free to quote with a link to this page.