Median $60/hr across 47 brand research freelancers on Upwork with $10K+ in public earnings, as of Nov 12, 2026. Rates are the hourly rate each freelancer lists; fixed-price work is not in them. Full rate breakdown, by country and track record →
Countries with three or more profiles; the number is how many.
Median hourly rate; the top quarter is 12 profiles.
Most charge $35–85/hr, and the median is $60/hr. That is the middle half of the hourly rates on the public profiles of 47 brand research freelancers on Upwork with $10K+ in public earnings, as of Nov 12, 2026.
The median rate for brand research freelancers in United States is $95/hr, across 14 profiles; for comparison, India $40/hr, United Kingdom $90/hr, as of Nov 12, 2026.
The top quarter by lifetime earnings charge a median $85/hr, 113% more than the rest ($40/hr). Earnings grow with hours and repeat clients as much as with rate.
53% of the 47 brand research freelancers on Upwork with $10K+ in public earnings hold Top Rated or Top Rated Plus. The median Job Success Score is 100%.
Cite this: “Most brand research freelancers on Upwork charge $35–85/hr. Median $60/hr. (Upwork Insights, Nov 12, 2026)” How we measure